Thursday 23 April 2015

Case study 1



Channel 4 

1. Channel 4 news is on 7 pm to 7:55 pm, Monday to Friday.
2. The programme was first broadcast on 2 November 1982.
3. The list of awards Channel 4 have been awarded are: International Emmy Award for news, British Academy television for best news coverage and British academy television for best current affairs journalism.
4. Channel 4 is produced by tax papers and the government.

Presenters 

1. The presenters of Channel 4 are: Jon Snow, Krishnan Guru-Murthy, Cathy Newman and Matt Frei.
2. The presenters are looking sharp, smart and formal however they are wearing quite bright colours This communicates with the audience as they would think that it's not too formal which can make it boring to watch.
3. They may use a variety of presenters to show equality for gender and ethnicity.
4. They communicate through the microphone through multiple platforms and they are used to represent a different cultural news stories.
5. There is a use of male as well as female presenters which represents equality to a minority group such as woman which are not always treated fairly. Different ethical presenters are used to present different races which show a wide range of cultures. This may attract wider audiences of different cultures as they would feel more involved. 

Opening Scene 

1. Channel 4 logo. 

2. There is a animation of channel 4 news logo changing to show new stories that will appear later on during thee programme. 
3. The music in the opening sequence is used to familiarise people that channel 4 news is on as they would have probably heard it a lot. 
4. In the opening, they preview their upcoming news stories from most important at the start to least important at the end. They summarise the news briefly informing us about what current affairs have been occurring. 


Studio mise-en-scene
1. Viewers will see some of what's behind the scenes with some of the lighting and tech that is currently being used. The surroundings of the studio is covered with the purple colour scheme making it consistent throughout. There is also the desk which is present and towards the centre of the studio as well as the screen at near the desk.
2. The graphics are used to make the opening and transitions more visually appealing. It is also used to make some of the piece to camera sections in the programme look better as it could signify that the news is on the move. 
3. The technology is visible during the introduction  of the programme to show that this programme uses state of the art equipment to bring the news to their viewers or to show technological supremacy. The journalists are also visible which can suggest to a viewer that the topic is about to be discussed in detail.
4. The studio uses colour consistently with purple being the main colour that they are recognized with. Even for subheadings, purple is the main colour used throughout.

How news stories are presented
1. News programmes typically present the story with the presenter introducing the story to the audience by giving a brief summary as to what is happening. the piece to camera will soon transition to either an interview or some footage with a voice-over describing the scenario. And it goes on to show different views on the situation that is at hand. And it finally transitions to the presenter where it then changes story.
2. The varied techniques that they use by having the reporter on location to suggest to an audience that their source is coming out new. 
3. The type of news to typically appear would be politics, international, controversial e.g. Habbo, sport, and business related news.
4. In the intro of their show, they give a brief summary of Tesco's loss that could attract the audience to watch the rest. Also, a summary for the "feared death of 700 migrants" by just giving a small sentence and proceed on ton the show.

Running order
1. The top story is Tesco losing £6.5 billion
2. The story lasts for about 5 minutes
3. The other stories involve the food bank problem, migrants and the Mediterranean sea, the elections, and an interview with Robert Downey Jr about Age of Ultron.
4. Tesco: 5 mins, Mediterranean: 10 mins, Wall Street: 2 mins Elections: 15 mins, RDJ: 7 mins
5. I think that the Elections have the most time since it's an important topic that many are affected by.

Audience
1. The target audience is young adults at 16+
2. people may choose to watch Channel 4 as it challenges controversy as well as look modernized for a younger audience to enjoy.
3. There doesn't look to be any form of interaction during the programme
4. The programme successfully does surveillance for the uses and gratification theory so people are informed about what's happening.

Institution
1. Ofcom owns Channel 4 News and regulates what is happening to ensure that no one is offended.
2. Ofcom also has ITV and Channel 5 News.
3. The programme fits by having a select time and makes it unique so that Channel 4 News is different and makes a different viewing experience.
4. Ofcom checks to see that stories aren't biased but impartial by having two sides of the story.

TV News and New/Digital Media
1. Channel 4 News has a dedicated website with catch-up available.
2. It offers catch-up and clips from the show so that people can be informed of the news.
3. Channel 4 News has a twitter feed.
4. The Twitter page helps promotion by posting parts of the show  so that people maybe intrigued.
5. People cannot use twitter to get their stories on the programme.